institutional context.

The production company of jennifers body is fox, the budget was approximatly$16,000,000. also produced by fox, 28 days later with a budget of $8,000,000. The production causes a massive effect on how the film sells and how the film is marketed. For example 'megan fox' as a well know actor her price for the film would have been a large chunk of the budget. this pays off in the marketing as they use her soley on the front cover to advertise the film as she is a very significant sexual icon especially to the target audience (teenagers) as she has been featured in other fims targeting a similair audience E.G Transformers.