Target audience.

The target audience for teen horrors is generaly manstream males and females aged 14-19 that enjoy watching horror. To appeal to this audience teen horror films use age certification, specific techniques, props, language, and emotion to highlight teenage demographics in order to relate to the audience; staying amused, gaining custom through social reference and some teen horrors will use the film to advertise the sequel. In the teen horror 'jennifers body' the opening scene revlves around a young actor (playing a teen) laying on her bed with slightly less than revealing clothes: typically men, teenage boys are very interested in sex. This is a demographic/stereotype that is used capture the target audience. Adolescence is largely characterized buy ending during teenage years; growing up, conflict with authority. These all are a huge part of teenage life, being able to relate to a film is massive reason to watch it; teen horrors often use these aspects of teenage years in the plot e.g 'Saras mum wont let her out past midnight;after unusual situatons and happenings she gradually turns into a werewolf out of frustraton'; teenagers who have been given a curfew will be able to relate to this and wil lbe strong reason to watch, buy or refer to friends. Social interaction is also a major variable in the advertisment of teen horror; going to the cinema with friends, talking about the films with friends and familly, laughing and annoying other people in the cinema; despite genre is a typical interst in some teenagers. giving more reason for the tageted audience to purchase a ticket.




SOCIAL INTERATCION